WebPlanner
Website visitors spend an average of FIVE seconds looking at your homepage before clicking into it or away to a competitor.You know you need a website but you are not sure of the essential content to grab their attention and convert some business.
Ninety-nine per cent of first time visitors to your website will not buy. You have a website that doesn’t generate enough enquiries but you don’t know what to change to improve it.
Seventy per cent of worldwide web traffic goes through only 4500 sites. You only have a small budget but there’s a lot of sites our there so you need to get traffic to your website at low cost or FREE.
WebPlanner is a service aimed at companies who need a website that will pull in potential customers and compel them to take some action – call up, sign up or click Buy Now. WebPlanner helps you achieve this cost-effectively.
The service combines a planning process with creative input to produce guidelines on Branding, Content and Usability. These are the three key success factors, which will guarantee successful results with search engines and website viewers.
Branding
Strong branding is the secret to grabbing people’s attention and holding it for longer than five seconds.
Content
The web copywriter’s mantra is “Content is King”. Website content needs to appeal to both search engines and potential customers. Effective copy has to get the attention of the logical, linear thinking, left brain search engines. However, it also has to appeal to the customer who is searching for something. Real people read between the lines and make subjective judgements about your company, products and services.
Usability
Once people are into your site you need to make it easy for them to find what they are looking for. Viewers have a short attention span and they read twenty-five per cent slower on screen. If they get frustrated or bored then Google is only one click away!
What Does It Do For You?
WebPlanner guides you through a process to clarify your website objectives and create a strategy to achieve them. The result is a clear menu structure and content guidelines, which your web developers will thank you for when they come to build your site. You will also be thankful for it when you have to create the copy and images that make up the content. The development team has a hymn sheet they can all sing off to make the job easier, quicker and more consistent.
- Creative Brief– for web developers, copywriters, search-engine optimisers, graphic and digital designers
- Relationship Builder – helps potential customers to get to know, like and trust you
- Brand Loyalty Builder – hooks in customers and keeps them coming back, until they do buy
- Differentiation Tool – makes you distinct from the competition
The service is also about:
- Efficient Schedules – interactive session that gets to the point
- Easy on the Budget – concentrated effort; transparent, up-front cost
- Creative Input – from a skilled copywriter and award winning marketer
- Satisfaction - you see your big idea take shape and come alive
How it Works
We start with a one-on-one session to clarify three key strategic areas
- Customers
- Product-Service Package
- Brand Proposition and Position
Your target customer needs to recognise themselves immediately as someone you can help. However, you need to be able to express this concisely, initially in only five seconds! Having got that first click you can then expand on the benefits you offer. This part of the WebPlanner process typically takes from 2-4 hours, at a time and place to suit your convenience. My time is unlimited; whatever it takes to get it right.
Using this information, we can plan the Menu. This initial structure is vital to make your website content easily accessible. Building on this menu, we then map out the most effective content to bring potential customers directly to your site from other sites, and from search engines without paying.
I will also research competitor sites and keyword terms in order to finalise a plan for the Menu and Content. This will be in the form of document, which can then serve as a blueprint for managing the project and briefing the web development team. Again, you have the benefit of my time, whatever is necessary to produce the result that satisfies you.
Real Results - Commercial Success and Critical Acclaim
Regaldive, a specialist tour operator, redeveloped the company website with the objective to acquire significant numbers of new customers. The number of unique users visiting the site increased by 400%. Over 90% of the traffic came from direct navigation and web links, making it a very cost effective way to find new customers. The Sunday Times voted the website in their Top 50 Travel Websites. For the full story click on the Case Study on Web Promotion.
WebPlanner gets your new website off to a flying start and saves you the cash drain and hassle of trial and error. The cost is £750.
To get started download the Booking Form or call up The Flying Marketer for a down to earth chat about it 0845 601 7854.