BrandStarter

The basic building block for successful marketing in any company is Branding. Recent research* shows that 50% of small firms spend too little time choosing a company name. Over a quarter (26%) admitted that they spent less than an hour deciding on a name, whilst 24% spent less than 10 minutes on one of their most important business decisions. The result is a company name that will not stand out from the crowd of competitors. According to DTI** figures, they become one of over 900,000 UK firms who dream up a name that will be instantly forgettable by potential customers.

However, creating an effective business name or new product branding is not easy. Many firms do spend a considerable amount of time brainstorming and deliberating, but still struggle to come up with the right words and images. They know what they excel at but they lack a process or creative skills to express themselves as a corporate or product brand. As a result their communications are disjointed, lack impact and fail to get a response from the target audience.

*Microsoft & British Chambers of Commerce research with over 200 small UK firms.
**DTI research 2004.

BrandStarter is a service, which works for Start-up Businesses who need a brand new identity. It also works for Established Companies expanding into new markets and/or launching new products.
It combines a planning process with creative input to produce an effective Brand Proposition. The important outcome is a brand that is:

This is how you grab the attention of a potential customer whether they are browsing your website home page, flicking through a brochure or fingering your business card. A good brand design will trigger an immediate download of information from the depths of the Memory about you and your company. It works if your brand shows that you offer something a customer needs or wants, something Relevant. It only works if what you offer is Distinct from the competition. Branding is the building block for all successful communications including advertising, brochures and websites.

An effective brand also has a huge potential book value. If you are intending to franchise your product/service, float on the stock market or look for a buyer at some point, your brand could be the best investment you ever make. Building loyalty to your brand is the key to both short and long-term revenue streams.

BrandStarter is a package of guided research, coaching sessions and creative input. I provide you with templates and information, and ask you probing questions to guide you through a process of creating an effective brand. Together we research and detail your products and customers, create a holistic picture of your business within the market and relative to your competitors. I contribute creative ideas for your business name and domain names, your proposition and positioning.

What Does It Do For You?

BrandStarter offers you an easy to follow process for developing an effective brand. It is an:

The service is also about:

How it Works

You work with templates to research and analyse three key areas of your business:

Using your research and knowledge, we map out the information, discuss the results and make decisions about key elements of the brand. We schedule three telephone sessions, each a maximum of one hour, using a low cost 0845 number or a FREE Skype connection. I contribute further information and feedback on these three topics, which will help you define your brand.

A fourth session will look to create the Brand Name, Proposition and Personality. We may need to research further information, some details for a customer profile or competitors’ communications. This enables us to pinpoint a position precisely for your brand in the market that will guarantee you stand out and be memorable. This includes choosing domain names and highlighting keywords for effective web copy to maximise search engine opportunities.

Putting together all this strategic information enables me to create a choice of brand ideas including a business or product/service name, a ten-word proposition and a brand personality description. At the end of the day the choice is yours, whatever you feel truly represents what your brand is offering to your customer. However, I continue to work the words and ideas until you are happy with the result.

In the final stage, we draw together the whole picture in a Creative Brief. This is a document, which is essential for you to roll out your branding subsequently in communications such as web pages, letterheads, business cards, packaging, brochures, advertising, etc.

E-mail support and information exchange is unlimited throughout the process. I am happy to offer face-to-face instead of telephone sessions, depending on location.

A Flying Start to Your Business

“Well WOW! Mary that’s amazing. If that’s what you do when it’s too hot to be creative, what are you like on a good day? I am really impressed. You’ve given me lots to work on and a real foundation which was what I was looking for.”
Sue Glenton – Life Coach “Career Cultivation – Grow Your Own Future”

“Thank you most sincerely for your invaluable marketing advice which has launched my new business and got it running successfully in a very short space of time. Your approach to market and competitor analysis has been spot on. The web designers are using all the key recommendations from your brief for the layout and branding. I am really excited about how good it is looking. I am confident it will be an invaluable tool to help me develop my business, thanks to you.”
Miles Hilton-Barber - Blind Adventurer and Motivational Speaker

BrandStarter gets your new company or product off to a flying start and saves you the cost and hassle of trial and error. The cost is £750.

To get started download the Booking Form or call up The Flying Marketer for a down to earth chat about it 0845 601 7854.