Case Studies
“99% of first time visitors to your website will not buy.”
Successful marketing is about building a relationship with your customer. It is rare that any single marketing activity will instantly deliver you sales and business success. Online browsers will make several visits to your site before they know enough about you to like what they see and trust you enough to do business. They also need to be comfortable with you offline.
“80% of customers prefer to buy a brand they already know.”
The key building block for your relationship with your customer is your Brand. So, whichever medium you use to communicate your message the brand name, logo and proposition are the essential elements. The most effective marketing strategies integrate across several media – websites, direct mail, brochures, advertising and direct selling.
Below is a selection of true stories, which demonstrate how I have achieved successful results for several companies in a variety of sectors.
Corporate and Product Branding – The Imaginative Traveller
The Imaginative Traveller (ImTrav) started its journey in the travel business 15 years ago as an independent tour operator. Today they are a multi million-pound turnover business offering “active and adventurous journeys” to over 16,000 clients in hundreds of countries. Post 9/11 and the war in Afghanistan there was a decline in long haul holidays in favour of shorter haul flights, European destinations and shorter duration trips. Rena Brennecke, Marketing Director and founder of ImTrav recognised an opportunity to expand the product range and attract new clients into the soft adventure travel sector. She asked for help to develop the brand image and concept. Read about the brand new Brand
Personal Branding - Sue Glenton
Sue Glenton is a life coach who was losing the fight with her marketing planning. She had brainstormed many ideas and scribbled lot of words over many months but still struggled with a brand name and image. We worked together to develop a personal brand. Read about the Brand result
Workshops - IPSENTA
Ipswich Enterprise Agency (IPSENTA) offers business advice and training workshops for start-up and early stage small businesses in Suffolk. In the past, the content of the marketing workshops had proved daunting for many clients. They were unable to see ways to put together marketing plans appropriate to the needs of their businesses. IPSENTA asked me to develop new material for their clients that addressed these needs more effectively. Read about the new Workshop
Website Design – Regal Holidays
A large travel business acquired a small, independent tour operator to add to their portfolio of diverse travel brands. Despite 15 years’ growth and many loyal customers, this specialist operator now needed to accelerate the recruitment of new customers and expand sales profitably. The website was a key medium in need of redevelopment. Read about successful Internet Marketing
Graphic Design and Print – Technical Product Guides
This plant breeding company had developed and launched some very high performing and innovative farm crops. However, the sales were significantly below target and investigation revealed that farmers were experiencing management problems with some of these products. The sales and technical advisers who work alongside farmers, lacked experience of these unique crops so did not have the answers or the confidence to help them overcome the issues. They needed information and materials in a format that met their requirements and preferences. Read about the award winning Graphic Design
Graphic Design and Print – Travel Brochure
This tour operator had recently updated and evolved their brand from Regal Holidays to Regaldive. Rolling out the new brand included a re-design for the annual brochure. The objective was to establish the brand with new customers while retaining repeat business from existing customers.
Read about the award winning Graphic Design